Guest Post Property

Guest Post Property – If your goal is to build a lead generation engine for your blog or as a real estate content marketer, you can also go all-in on hyperlocal SEO, beat Zillow with long-tail keywords, and win the love of Google with backlinks.

Guest posting is when you write an article for another website. Many times this site will include you and your site on their profile, giving you and your site proper recognition!

Guest Post Property

If you are building a website that you want to appear on Google, you need to do SEO (search engine optimization).

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Backlinks appear when you link to another website. It is one of the top two or three Google ranking signals. According to Google, if people like your website and can link to it, you must have great content!

One way to earn backlinks (also known as “link building”) is to guest post on other websites. Sometimes you can have an opportunity to come back to your site in the articles you write. At the very least, you’ll probably get a resume that includes your website with a link to follow. This is the web publisher’s way of saying “thank you” for the free content on their site.

Another good reason to guest post on other people’s sites is to get in front of your audience.

If you write an article about home buying in a local newspaper, not only do you get free access to the local home buying market, but you come from the newspaper as an authoritative source.

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If you write often and well enough, that exposure and reputation will stick with you and lead to future opportunities.

It’s a long game. But if you enjoy writing, this is a great way to consider promoting your business!

I believe guest posts will get you so far in the real estate industry. You will only get so many backlinks. You will need a different strategy to build backlinks to a highly local real estate site.

There are many sites that accept high domain authority guest posts that work in your market or real estate topic.

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If you’re a real estate agent, your website is probably about buying and selling local real estate.

The problem is that 99.9% of buyers and sellers in the country are not interested in the properties in your market. They don’t live there. Online lodging magazines don’t want to include an article titled “Hot Trends for Home Buyers in Wichita Falls, Texas.”

At the same time, many local websites and blogs may have little domain authority and weak “link juice” for your site.

A) find top local content creators who might want to feature your hyperlocal content (eg local newspapers, local college publications, local lifestyle blogs)

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B) good but broad content for a national audience (for example, “Avoid a Comisectomy” for an agent audience or “What to do before choosing a lender” for buyers and sellers)

Issues aside, guest posting is low hanging fruit and I recommend some guest posting to get backlinks to your site fast and early.

There are a few sites that have very detailed lists of best practices and methods for finding sites that accept guest posts. I’ll touch on a few below.

You will undoubtedly know some of the best publications in your industry. Go to their website to see if they are accepting visitors. Often they may have a note at the bottom of the submission.

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Such as “guest post” or “contributor”. If they have a guest post page, you’ll find it there!

HARO stands for Helping Journalists. Writers and journalists who need expert opinion or simply need to compile a list can gather HARO members. You submit your answer to their needs and if they use your work in their article, they will generally trust you and link back to you.

HARO emails arrive 3 times a day, so there are plenty of opportunities for real estate inquiries like the one above.

HARO allows publications to only query millions of the world’s most visited sites, so you know right away that you’re dealing with at least one site.

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HARO technically doesn’t ask for guest posts, but it’s still a great way to share quotes or some content and safe backlinks.

You can also find websites that write in your niche. If you contribute regularly, there’s a chance you’ll build some relationships that could lead to full guest article submissions.

If you have a tool like SEMRush or Ahrefs, you can find out where your competitors are getting their backlinks from.

Their backlinks. Probably not from guest blog posts. I filter results by anchor text containing “site”, author name or site name. This is most likely the anchor text in the backlink in the guest post.

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By researching your competition, you can see that there are many other ways to get backlinks, so take notes.

Many professional real estate writers like to promote the articles they write.

These can be great places to spy where other writers have been able to find guest posts in the past.

Sites that generously accept contributing visitors often have pages that show up in search.

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Plus, your customers are in your geographic area. If your article “Do Teams Add Value?” It’s visible to a homeowner in Fargo, but if you’re an agent in San Diego, it would be great to direct the content to San Diegans.

In addition to local newspapers, your local college may be a publication that accepts content. Many states have university real estate centers, such as the Texas A&M Real Estate Center. Finding backlinks from them can be difficult and you need specific content or market information. But these are usually Google’s favorite .edu or .gov domains.

Another great local option can be a good lifestyle blog. Search for [your city] + blog to see what happens!

Real Estate Bloggers Facebook Group – A group dedicated to promoting useful RE content! is a community for active real estate writers to share content with each other. It is run by Bill Gassett, a popular and prolific blogger from Massachusetts. (There – I gave it a backlink!) You can use it for article inspiration, access to your own articles, or to curate articles that can be shared on your real estate social media accounts.

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For the more active and savvy real estate writers, some may be open to guest posting. Maybe you could change your post!

In other cases, these bloggers may get ideas for other guest posting opportunities. Be sure to subscribe and check it out! Here is an example of an article written by real estate agent Bill Gassett for the Massachusetts Real Estate News website.

This is unfortunately a short list. But the sites I found below are relatively easy to find quality guest posting opportunities.

These are all national magazines and their audience is usually other agents. So you can write good business tactics that you know something about.

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Inman has many visitors. And it’s incredibly easy to get started. It also has a very high domain authority of 73, and a single backlink to your author profile is a great way to jump start your backlink game.

It’s also the #1 online publication for real estate tech news and opinions, so it’s a great platform to start building your reputation and authority in your space.

The Young Professionals Network (YPN) is a Realtor group within NAR that targets agents 40 and under (although you can join at any age). They have “The Lounge” which contains various articles about real estate.

As members of NAR and YPN, you can email articles or ideas that you would like to see published on any topic related to real estate sales or best practices.

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BiggerPockets is an easy platform for guest posting after paying a membership fee.

Although it is aimed at investors, it is very easy to attract the attention of ordinary, non-investing representatives. Write about foreclosure trends in your market. Or multiple families. Or just your market profile. Investors want this kind of information.

Forums are a great place to engage and connect with investors in your market. It has accounted for nearly a third of my own sales over the past few years. BP is strict about blocking most external links, but remains the #1 place to contact potential investor clients.

Realty Times is an established site (70 domain authorities!) that publishes a lot of content. They make publishing your articles very easy

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